General Motors
Brands

Revealing America’s supercar — the All-New Corvette Z06

To reveal the Corvette Z06 and its historic mid-engine design, we produced a 26-minute docudrama blending cinematic vignettes with expert interviews. Preceded by a World Series trailer and influencer activations, the integrated campaign dominated news cycles,
ensuring massive engagement for America’s supercar well before
its official debut.

Cadillac - It's time to let go!

To launch the 2021 Cadillac Escalade and its updated Super Cruise, we needed to overcome the fear of hands-free driving. Since 85% of users who try it want it, we featured trusted celebrities taking that first leap. These familiar personalities built the confidence and curiosity required for luxury buyers to let go.

REVOLUTION - The GMC Hummer EV

In just over two years, a dedicated General Motors team set out to transform the automotive industry. To capture this historic journey, we produced a documentary detailing their process. The film debuted on the HISTORY channel and is currently available for streaming on both Hulu and YouTube.

GM - Exhibit Zero

To support GM’s "Zero" vision, we launched "Exhibit Zero," a massive virtual experience for CES 2021. This 30-video campaign, paired with Will Ferrell’s Super Bowl spot, drove stock to record highs and boosted social visibility by 220%. The effort transformed a pandemic-restricted keynote into a high-impact, $12B market cap success.