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Chrysler

America's Import

Super Bowl is a great time to make a big statement. 

Strong message, great visuals and Bob Dylan, all topped off
the launch of the all-new Chrysler 200.

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USAToday 4-page cover wrap and Vanity Fair insert 

The following day after the Super Bowl the USAToday edition was wrapped with a four page ad showcasing the message from the
TV spot that was aired during the game. 

There was also a three spread series in the February Vanity Fair magazine to spotlight the launch.

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